With 55 vehicle debuts and overwhelming positive global coverage, the public continued the positive momentum of the 2011 North American International Auto Show (NAIAS). Attendance for the first public day, Saturday, Jan. 15, was 86,622. This represents an increase over 2010's first NAIAS public day by nearly 3.5 percent.

The 2011 North American International Auto Show Charity Preview black tie gala continues to be one of the top single-night fundraising events in the nation as nearly 10,500 guests helped raise $2.6 million for local children's charities.

Entering its 23rd year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.